After 21 years working with Elizabeth Arden and the Revlon Prestige fragrance brands Paula Smith has launched her own consultancy, PSPR Communications. She will continue to consult for Elizabeth Arden through to the end of October, alongside The Smilist, a new luxury French wellbeing brand launching in the UK. From November, Paula will have capacity to collaborate with beauty, wellness and lifestyle brands and agencies on both strategic communications and hands-on PR projects, offering PR expertise across brand building, media relations, influencer engagement and campaign development.