Samantha Walker, previously head of fashion marketing at MATCHESFASHION.COM, has gone freelance. With over a decade in the luxury and fashion industries, Sam is a brand marketing expert with multinational experience in building strategic marketing campaigns across digital and physical touch points. As editor of W Magazine for 7 years, Sam has collaborated with the leading photographers, stylists, and brands in the world to hone a discerning taste level that she uses to deliver a unique blend of art and commerce in all activations. 

Most recently, at MATCHESFASHION.COM, Sam was responsible for delivering a unified brand and commercial strategy through all marketing channels while working with luxury wholesale partners to deliver unique positioning and story-telling opportunities. Brands have included Gucci, Saint Laurent, Valentino, Bottega Veneta, and Alaia.