Daniella Lee, former Head of Communications at Skin Rocks by Caroline Hirons, has launched Good Brand Day, a brand design studio where strategy and design meet to create better brand days.

With over 15 years’ experience in PR and communications, Daniella has worked with a range of global and emerging brands to sharpen their positioning, shape compelling narratives, and build meaningful connections with their audiences.

Good Brand Day specialises in crafting brand identities that are not only seen, but truly felt, through clear messaging, a distinctive brand voice, and visual storytelling that aligns with the heart of a business. From full brand consultancy to creative direction and design support for brands, PRs and creators, every project is led by strategy and shaped by creativity.

Following an incredible chapter at Skin Rocks, Daniella now brings her expertise to founders, creatives, and companies looking to create standout brands with substance. Whether you're building something new or evolving something established, Good Brand Day offers the tools, thinking, and visuals to make your brand make sense and make an impact.