Former Gleam Futures and Whalar talent executive Jessica Joseph has founded a new agency dedicated to empowering diverse creators. Launching today, Season25 is based in London and will represent the underrepresented with a focus on black creators in the UK.

Over the last half a decade, Jessica has managed digital talent such as Caroline Hirons, Mother Pukka (Anna Whitehouse) and Samantha Maria who have successfully branched out into publishing, television and stand alone brands.  

Speaking on the launch of Season25, Jessica says “it brings me great joy to finally share Season25, offering a new approach to digital talent management. We’re committed to showcasing change-makers within the community and creating a more inclusive and equal landscape within influencer marketing.

Now more than ever, we need to understand, nurture and most importantly uphold and support our under-represented creators. As part of the black community, I made it my mission to become a pioneer for diversity within the creative sector. We can’t wait to offer a unique and exciting management service and bring about a new era of diverse digital talent.”

Season25 has already signed its first digital talents including Melissa’s Wardrobe, Dr Adanna Steinacker, The Kabs Family and Onyi Moss.