The former deputy MD of Frank PR and publicist for Lord Sugar, David Fraser, has launched a new London-based agency called Ready10.   The agency will create dual-purpose campaigns that deliver on a brand’s PR & SEO needs via traditional media relations, organic SEO and creative content. Focused on the needs of online businesses, launch clients include German online retail giant Webgears’ voucherbox.co.uk site and Free Postcode Lottery, the UK’s biggest free-to-enter lottery.   The agency will also focus on creating a work environment that meets the challenges of a millennial workforce. Staff initiatives include 13 pay days a year, with two in January, employees controlling their own holiday allowance and Ready10 paying for every staff member to gain a qualification. The Islington–based agency already has five staff, with more expected to join in the coming months.   Fraser, who was publicist to Lord Sugar for over a decade, also led the Premier Inn, bwin, Withings and Drinkaware accounts in his 12 years at Frank. He said:   “PR & search have become so entwined in recent years that they are now the ultimate media power couple. As search engines become more sophisticated in the way they determine what is valuable information, the only way to boost a brand’s online visibility is via good, engaging, relevant content – the stuff that the PR industry has always been brilliant at. We are seeing more and more SEO directors are seeking a PR solution, which presents our industry with a huge opportunity.   It shouldn’t have to be a choice between traditional PR and activity that helps clients with their online, digital and search objectives. We believe that Ready10 can make that choice obsolete for clients.  “

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