Amy Powney, the Creative Director of womenswear brand Mother of Pearl, has stepped down from her role to embark on a new venture.

In May 2025, Amy will launch AKYN, a purpose-driven womenswear brand grounded in elevated design and sustainability. As Creative Director and Partner of AKYN, Amy will be able to use her voice and expertise on a wider scale, creating a deeper impact and striving for continued and meaningful change within the industry.

Liana Weatherhead Consultancy has been appointed to handle the launch and PR for the brand.