Forbes has announced the launch of Forbes Wine, a new premium content vertical and e-commerce initiative designed to extend Forbes’ authority in business, culture and entrepreneurship into the global wine industry.

Set to debut in phases throughout 2026, Forbes Wine will combine original coverage, along with formal wine reviews and ratings with a sommelier-led wine club and eCommerce store, offering members access to highly curated selections, expert insights and exclusive experiences.

The venture will bring a distinctly Forbes perspective to wine, examining the category through the lens of innovation, leadership, entrepreneurship, sustainability and the evolving global marketplace, while building a direct, subscription‑driven relationship with members.

Emily Jackson, Forbes SVP, Revenue and Consumer Growth, commented “We’re creating a platform that not only explores the business and culture of wine, but also brings that perspective to life through a premium subscription and eCommerce experience".

Forbes has appointed Clive Pursehouse as Executive Editor, Forbes Wine, and named certified sommelier Stevie Stacionis as Forbes Wine Club Curator. Together, with Cory Baldwin, VP of Forbes Wine, they will lead the vision and curation strategy.

As Executive Editor, Forbes Wine, Clive will lead content strategy and team development, shaping coverage that speaks to engaged and curious consumers and wine industry insiders. He joins Forbes from Decanter, where he most recently served as North American Editor, overseeing North American wine coverage and contributing reviews, trend reporting and in‑depth regional analysis.

Clive Pursehouse commented “Forbes Wine isn’t about reinforcing old hierarchies or gatekeeping. It’s about inviting new audiences to the table as we tell smart, inclusive stories that reflect how wine actually functions in today’s world as a business, a cultural force and a reflection of people and places. Forbes is uniquely positioned to pull those threads together, and I am excited for the opportunity to work with a talented team to bring that to life with Forbes Wine.” 

A waitlist for the Forbes Wine Club is now open, providing consumers a chance to sign up for early access to Forbes Wine Club before it is released to the general public in June. In addition to a hand-picked selection of classic wines, Forbes Wine Club members will get exclusive perks like entry to members-only digital events, early access to special bottles in the eCommerce shop, exclusive discounts and an annual member gift.

Additional details on Forbes Wine’s coverage, consumer-focused products and long‑term roadmap will be announced later this year.