Fox Collective has been appointed to lead UK PR and social media for Hush Puppies, the casual footwear brand established in 1958.

The agency will drive brand awareness and storytelling across the UK market, overseeing communications, influencer and ambassador strategy, and creative collaborations designed to reinforce Hush Puppies’ position as a timeless, lifestyle-led footwear brand for women, men and children.

Fox Collective’s appointment marks an exciting new chapter for the brand as it looks to connect with a new generation while embracing its rich heritage.