Independent creative collective GUNG HO has announced the addition of two global category leaders, Sweaty Betty and Foot Locker to its client roster.

Sweaty Betty has appointed GUNGO HO as its retained UK agency, responsible for PR, influencer strategy, and brand activations. The appointment follows a series of successful projects, including the creation of the ‘Ultimate Studio’ campaign, which challenges industry norms around perfection in activewear. The ongoing partnership will focus on empowering women through fitness with authentic storytelling and community-first creative thinking at its heart. Gung Ho’s partnership with Foot Locker will focus on the retailer’s ambitions, further embedding the brand in UK youth culture.

GUNGO HO are working with Foot Locker across PR, influencer and activation and using the agency’s expertise in connecting with real communities via authentic people-first thinking. The partnership kicked off with the launch of Foot Locker’s new flagship store in Birmingham and was followed by the Foot Locker x Jordan Clapham Court basketball takeover in July. More activations are planned for the remainder of the year, with a strong emphasis on community and cultural storytelling.