Food supplement brand Myrkl has appointed The PHA Group to oversee its UK press office. Invented in Sweden by de Faire Medical, Myrkl’s unique formula – AB001TM – breaks down alcohol effectively before it reaches the liver, and the result of over 30 years of scientific research and development. Myrkl is designed for responsible adults who enjoy socialising, but require performance, productivity, and mental clarity in their personal and professional lives.

The PHA Group has been appointed to raise awareness of Myrkl’s unique food supplement in the run up to Christmas. Capitalising on the upcoming party season, press office activity will establish Myrkl as the ‘go to’ natural pre-drinking solution for people who want to take care of their health and perform at their best, without having to compromise the next day and miss out on festive social occasions. The PHA Group will deliver a strategic PR brief for Myrkl: building brand awareness and credibility in the UK; educating consumers on the after-effects of alcohol, responsible drinking, and ways to manage during party season; and encouraging customer sales through generating affiliate PR content.