Fragrance brand, Floral Street has announced the launch of a new flagship store in Covent Garden, London. Located at 30 King Street, the store will redefine the concept of fragrance retail  - Designed by William Russell Architects, the store is a bright, fresh and airy place to experience scent. With windows at both ends, the store is flooded with natural light, with the rear set against Floral Court, a newly constructed courtyard leading to Floral Street. The walls are dashed with bold colour and lined with the carton lids from the brand's biodegradable boxes.

As part of the commitment to demystifying scent and bringing fragrance knowledge to today’s curious consumer, Floral Street will host a series of Scent School workshops at the store, every first Tuesday of each month. Here, the art of fragrance, the science of flowers and the secrets of how the two are combined will be laid bare by industry experts with interactive talks, interviews and activities. The Scent Shop workshops will be free of charge and open to all. 

The Floral Street store will open on 23 November