FitFlop unveils FitFlop x Pantone, a two-part collaboration combining FitFlop's biomechanical expertise with Pantone's colour authority. Launching 9 July 2026, the first collection features twelve SKUs across four silhouettes - the IQushion Flip-Flop, Delicato Poise Mary-Jane, Delicato Poise Ballerina and Retro-Q Sneaker - each in three colourways selected for emotional resonance as well as visual appeal.

A second chapter will follow later in the year. The collection will be available at FitFlop.com and selected global stockists, priced from £38 to £110.