The First Time Mums Choice Awards has announced the winners of its 2025 edition and is now accepting entries for 2026. 

These awards celebrate the brands that real parents love and trust. This year, 12,987 of first-time mums voted for their favourite products and services across a variety of categories, from sleep solutions to baby gear and new parent support.

Winners:

Best New Parent Product & Service
Night Nannies

Best Baby Monitor
Hubble SkyVision AI Pro

Best Health & Wellbeing Product for Parents & Parents-to-Be
The Mum-to-be Bundle by Neal's Yard Remedies

Best Swaddle & Sleeping Bag
Swaddle Up™ by Love to Dream UK

Best Game-Changer Parenting Product
BabyBjörn Baby Carrier Mini – Light Beige

View all winners and finalists here.

The awards have also announced that entries for the 2026 awards are now open, inviting brands to nominate their standout products for recognition by thousands of new mums across the UK.

Products must be submitted for nomination across multiple categories by 31 March 2026, and the virtual voting will start on 1 April. 

Winners will be revealed on 12 May and results published on social media channels and national news outlets.

For more information and to enter the awards, visit firsttimemumsuk.co.uk.