The First Time Mums Choice Awards has announced the winners of its 2026 edition and is now accepting entries for 2027. 

This award celebrates the brands that real parents love and trust. This year, 17,250 first-time mums voted for their favourite products and services across 33 categories, from sleep solutions and feeding essentials to baby tech and on-the-go must-haves.

Winners:

Best New Parent Product & Service
Best Start In Life

Best New Parent App
Huckleberry Care

Best Health & Wellbeing Product for Parents & Parents-to-Be
Proceive Every Mum Supplement

Finalists:

Best New Parent Product & Service
NCT, Action For Children, Sleep Made Easy Baby Sleep Program

Best New Parent App
Peanut, The Lullaby Trust Baby Check, Annabel Karmel Recipe App, Kids Pass

View all winners and finalists here.