The British Beauty Council has collaborated with startup accelerator Growth Studio on its new accelerator programme, Breakout Beauty UK, offering its unique expertise throughout the judging process and the winners’ training programme.

This initiative builds on the Council’s work in investment, innovation and technology, which is a pillar dedicated to sustaining the future of beauty for the next generation.

The finalists of the Breakout Beauty have been announced: 

• Beard Surgeons - Luxury scented grooming for men, founded by three childhood friends, reinventing beard care with style and substance.
• BYERIM - A luxurious, inclusive hair and beard care line rooted in founder Erim Kaur’s cultural heritage of hair oiling and self-expression.
• Clear for Men - Created by 24-year-old Louis, this skincare brand blends self-care with mental health advocacy.
• Contour Cube - The viral ice facial tool designed by Sarah Forrai, combining innovation, beauty, and practicality.
• Project Plump - Clean, clinically proven, needle-free plumping products inspiring self-confidence and authenticity.
• Make Waves - The award-winning, refillable, gender-neutral antiperspirant brand championing sustainability and performance.
• Miriam’s Collection - Hair and skincare powered by the centuries-old Yao women’s rice water rituals, reimagined through modern science.
• Ominira Naturals - Science-led, heritage-inspired solutions for textured and Afro hair, made from pH-balanced, hand-infused botanicals.
• Spots & Stripes - A pioneering tween/teen brand tackling skin and haircare with 100% natural, effective, age-appropriate formulas.
• Stria Labs - Science-first skincare born from motherhood, offering evidence-based solutions for stretch marks and body confidence.
• Tootilab - Curl care with attitude, blending inclusivity, science, and sustainability with 100% Prevented Ocean Plastic™ packaging.
• 2bTanned - A vibrant, inclusive tanning brand built to celebrate every skin tone, confidence, and individuality.

For more information, visit growthstudio.com.