Luxury resale platform Fashionphile has released its 2026 Ultra-Luxury Resale Report, revealing the top-shopped bags, shoes, watches and jewellery of the year, alongside the trends, brands and archival pieces driving resale demand. According to the report, carrying a pre-owned designer bag has become a status symbol in 2026, dethroning the once-held prestige of buying new.

Year-on-year (YoY) data in the report compares January-July 2025 with January-July 2026, unless otherwise noted.

Top 10 bags

The Louis Vuitton Speedy claimed first place for the second year in a row, with its value increasing 16.2% YoY. The Prada Re-Edition climbed from eighth to third, while the Goyard Saint Louis entered the top 10 at number seven, bumping last year’s number 10, the Celine Ava, off the list.

• #1 - Louis Vuitton Speedy
• #2 - Chanel Double Flap
• #3 - Prada Re-Edition 2005 Shoulder Bag
• #4 - Saint Laurent Lou Camera Bag
• #5 - Gucci Dionysus
• #6 - Hermès Evelyne
• #7 - Goyard Saint Louis
• #8 - Bottega Veneta Jodie
• #9 - Christian Dior Lady Dior
• #10 - Fendi Baguette

Top shoes, watches and jewellery

• Shoes - Hermès Oran Sandals, Gucci Ace Sneakers, Louis Vuitton Star Trail Ankle Boots
• Watches - Hermès Clipper, Cartier Panthère, Gucci Interchangeable Bezel
• Earrings - Hermès Farandole, Louis Vuitton Louise Hoop, Van Cleef & Arpels Sweet Alhambra
• Rings - Cartier LOVE, Hermès Chaîne d’Ancre Enchaînée, Chanel Coco Crush
• Bracelets - Van Cleef & Arpels Vintage Alhambra, Hermès Clic Clac, Cartier LOVE

Brand rankings

Chanel was the most searched brand of 2026, driven by intense demand for Matthieu Blazy’s Chanel. Blazy pieces were so in demand that FASHIONPHILE sellers were paid above retail, including the Chanel Urban Essential at 15% above retail, and the Souplissimo and Archetype Tote at 13% above retail. Louis Vuitton remained the number-one brand for both shoppers and sellers.

• Most hunted handbag - A tie between the Hermès Birkin and the Fendi Baguette, with searches for both up 215% YoY.
• Breakout star - Chrome, with searches up 372% YoY.

Generational favourites

• Millennials - Gucci, Dior and Saint Laurent
• Boomers - Tiffany, Balenciaga and Goyard

The black Chanel Double Flap was a favourite across every generation, alongside heritage pieces such as the Louis Vuitton Speedy.

Archival revivals

Searches for vintage rose 112% YoY.

• Saint Laurent Mombasa - Anthony Vaccarello’s runway homage revived Tom Ford’s 2001 classic, driving the average sale price up 291% and tripling the number sold.
• Fendi Spy Bag - Its value more than doubled this year, with demand up 104.39% YoY.
• Fendi Baguette - Average sale price rose 9.86%, alongside a 157% surge in searches.
• Bottega Veneta Veneta Hobo - Searches jumped 146% YoY following its re-release in February.
• Chanel Cambon - A 148% surge in interest and a 5% rise in average sale price.
• Gucci Horsebit Clutch - A 95% surge in searches and an 8.42% rise in average sale price.

The trends of 2026

• Ballet flats - Searches up 751%
• Thong sandals - Searches up 487% YoY
• Silk scarves - Searches up 369%, followed by “bandeau” (+127%), “Hermès scarf” (+122%) and “Twilly” (+115%)
• Hermès Neo Garden Party - Searches up 344% YoY, with “micro”, “mini” and “small” up 103%, 133% and 194% respectively
• Pony hair - Searches up 259% YoY
• Men’s bags - Searches up 166%. During the FIFA World Cup season, searches for the Louis Vuitton Speedy P9 and Speedy Bandoulière jumped 320% and 277%, respectively
• Valentino Rockstuds - Searches up 155% YoY after the release of The Devil Wears Prada 2 trailer
• Brooches and pins - Searches up 157.66% YoY, with “Chanel pins” up 362.5%
• Dior Book Totes - Searches up 133% YoY after Jonathan Anderson’s designs hit stores in January
• Feeling noughty - Searches for Monogram denim rose 1,026% YoY, followed by the Chloé Paddington (+610%), Galliano’s Dior (+123%), Multicolor (+109%) and Tom Ford’s Gucci (+26%)
• Carolyn Bessette-Kennedy - Searches rose for oval-shaped glasses (+530%), the Prada Spazzolato (+225%), pearls (+192%), gold hoops (+106%) and the black Hermès Birkin (+97%)
• The 2016 revival - The Gucci Dionysus saw a 400% spike YoY, the Loewe Puzzle grew 300% and the Celine Luggage jumped 245%, while baseball caps rose 375%, faux fur 325% and Cartier LOVE 234%
• Colours - Blue was the colour of the year, with shades ranging from Baja Blast to cobalt

Around the world

The Balenciaga Rodeo was the top-shopped piece in London. Elsewhere:

• Paris - Goyard Saint Louis
• Madrid - Loewe Puzzle
• Dubai - Bottega Veneta Jodie
• Tokyo - Hermès Clic Clac Bracelet
• Seoul - Hermès Constance
• Taipei - Christian Dior Lady Dior
• Toronto - Chanel Double Flap
• Chicago - Rolex Oyster Perpetual
• Miami - Hermès Mini Kelly
• Seattle - Louis Vuitton Speedy
• Houston - Gucci Jackie

FASHIONPHILE’s 2027 forecast

• Miami Nice - ’80s sun-drenched luxury returns, with glossy materials like vinyl, sporty elements like nylon, and big, flashy jewellery.
• Haute Hippie - The rebirth of the elevated earth child, with fringe, florals and a floppy handbag.
• 2027 palette - White (+368%), orange (+290%), turquoise (+240%) and pink (+31%).

For more information, visit fashionphile.com.