Fashion news platform FashionNetwork.com has revealed UK consumers' shopping habits.

Fashion insights:

• According to a new survey of 2,000 UK adults by credit specialist Aqua, UK consumers spend over £162 billion on clothing each year collectively and, individually, the average spend is £250 a month on clothes, totalling £3,000 annually.
• The study also reveals 25-34-year-olds are the biggest spenders on fashion (£524 a month), followed by 35-44-year-olds (£322 a month).
• Women spend £459 a month on clothes compared to £150 for men.
• Meanwhile, Londoners spend the most on fashion compared to other UK cities, averaging £555 a month.
• Also, 35% of Britons have bought fashion items in the past 12 months.

Other lifestyle spending:

• Eating out tops the list of lifestyle spending categories (56%).
• Beauty (39%) is also ranked highly, “reflecting a growing appetite for convenience and self-care”.
• Physical self-care services (38%), such as hairdressers and manicures, “further suggest the importance placed on personal presentation and wellness”.
• Fashion and beauty combined see a monthly average spend of £399, surpassing food and drink (£251) and technology (£246).

Social media influence:

• Over 70% of adults admit that social media has influenced their lifestyle spending, demonstrating the impact digital platforms have in driving purchasing decisions.
• Facebook (49%) emerges as the single most influential platform, followed closely by Instagram (47%) and TikTok (42%).
• However, YouTube (37%) continues to hold a strong position in product discovery and research, while platforms like X (14%), Pinterest (12%), and Snapchat (9%) seemingly influences more niche audiences.
• Facebook drives spending for over 35’s, but unsurprisingly, TikTok dominates Gen Z, with 78% of 16-24-year-olds saying they’ve been influenced to shop by what they see on the platform.
• Among those aged 25 to 34, Instagram takes the lead, swaying 61% of this age group.

For more information, visit fashionnetwork.com