Fashion e-zine Fashionista has revealed the 6 beauty trends set to take over in 2026. 

PDRN Revolution
Korean skin-care ingredient PDRN went viral for its regenerative, collagen-boosting properties and its unique origin. PDRN (or polydeoxyribonucleotide) is made from salmon sperm and has rapidly expanded from professional clinics to at-home K-beauty serums that have captured an international following.

Fauxzempic
Consumers are increasingly searching for sculpting and toning skin-care solutions without a GLP-1 prescription or its sagging side effects. This skin-care trend is grounded in the beauty industry's shifting emphasis on longevity and holistic health.

AI Personalisation
In 2026, AI-powered beauty personalisation is set to take centre stage.

The Return of Indie Sleaze Make-up
The "clean girl" aesthetic is taking a backseat in 2026. Now, the beauty industry is welcoming smoky eyes and rock star glam in all their "indie sleaze" glory.

Star-Led Brands Move Beyond Founder-Centric Branding
"Consumers want more than a product - they want a story, a connection, a community," says Launchmetrics CMO Alison Bringé.

Yes to Yuzu
In 2025, fruit-forward scents flooded the fragrance market, but another citrus is ready for its moment in 2026. Yuzu, an East Asian citrus resembling the bright flavour of a grapefruit or a mandarin orange, is commonly used in Japanese and South Korean cuisine and beauty practices.

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