Knowles Communications has been appointed to handle PR for SERVE, the UK's first fashion-led padel brand for women. Launched in 2025 by London-based founder Amy Hall, SERVE brings style, accessibility, and social energy to the world’s fastest-growing sport.

The debut collection features beginner-friendly racquets in elevated pastel and classic tones, along with curated accessories, including totes, socks, and headbands.

Already stocked at Padel Shack and partnered with UK padel clubs, SERVE has collaborated with brands like L’Oréal, highlighting padel’s crossover with fashion and lifestyle culture.