Premium women's fashion brand HUSH is opening its first-ever standalone full-price stores this autumn, marking a significant milestone in the brand’s next phase of growth after more than two decades as a digital-first business.

Founded in London in 2003 by Australian Mandy Watkins, HUSH has built its reputation online, with previous physical presence limited to concessions in John Lewis and pop-up shops. The three new owned stores will open across Bluewater, Guildford and Marlow in October and November 2026, bringing together the strength of its established digital business with a richer physical retail experience.

Store locations and opening dates:

• Bluewater – Unit L098, Lower Level, Lower Guildhall Mall, Bluewater Shopping Centre, Greenhithe, Dartford, DA9 9ST – opening 9 October
• Guildford – 132–134 High Street, Guildford, GU1 3HJ – opening 16 October
• Marlow – 36–38 High Street, Marlow, SL7 1AW – opening 5 November

Each store will showcase HUSH’s full collection across clothing, knitwear, outerwear, denim, accessories and footwear, with styling guidance and outfit inspiration on offer.

Sarah Miles, CEO of HUSH, said: “Opening our first full price stores is an important moment for HUSH and for the next stage of our growth. Our customers have always connected with us online, but they also tell us how much they value the chance to experience the brand in person - to try pieces on, feel the fabrics, get styling advice and spend time with the collection in a more personal way. Digital and physical retail are now equally important to how our customers want to shop with HUSH.”