Fashion brand, HERA is launching an exclusive collaboration with global soft drinks brand, PEPSI. The partnership, titled ‘Here for More,’ is a bold celebration of both brands’ shared ambition to encourage people to be present, put enjoyment first, and strive to get more out of life

As part of the collaboration, HERA and PEPSI are launching a four-piece unisex limited-edition collection featuring hoodie and t-shirt designs, each embodying the essence of ‘Here for More.’

Bringing the message to life, HERA and PEPSI are set to launch a dynamic interactive campaign that embodies the ‘Here for More’ lifestyle, including exclusive interactive PR boxes, a series of pop-up events, and a visual fashion campaign that reflects PEPSI’s iconic legacy and HERA’s bold identity.

The collection will be secretly dropped in four cities across the UK from March 20th to 23rd, and consumers will be able to try and win exclusive pieces from special PEPSI x HERA vending machines. HERA and PEPSI are bringing this experience to London, Birmingham, Manchester, and Glasgow, inviting fans to be involved in the upcoming collaboration.