Communications consultancy Sixteen Eleven has been appointed to handle the media, influencer and celebrity engagement for HebTroCo. HebTroCo was founded by Brant Richards and Ed Oxley, everything in the outdoors-inspired collection is made in Britain, made naturally and made to last, in fabrics including wools from local farms in Yorkshire (where the brand is based) and Scottish Merino wool. Whilst the collections are non-seasonal they include items for warm and cold weather and are always created with Yorkshire in mind, requiring durability and functionality.