New fashion brand DEAF IDENTITY has launched. Founded in September 2019 by Luke Christian, who was born deaf into a deaf family, the brand celebrates diversity. Luke wanted to mix his love for fashion whilst raising deaf awareness and its wide spectrum of communication through Sign language, communicating orally and being the child of a deaf adult. 

DEAF IDENTITY is an e-commerce website that is open to the public worldwide and is all about personalisation where customers and consumers are able to build their t-shorts and personalise them in British Sign Language. 

Find out more here.