PURPLE NY has been appointed to lead USA communications and VIP relations for lifestyle brand Edie Parker. Founded in 2010 by Brett Heyman, Edie Parker is known for its acrylic handbags and has expanded into home, entertaining, accessories, and cannabis lifestyle products.

PURPLE NY has also been appointed to manage USA communications and VIP services for sustainable lifestyle brand ABLE MADE. Founded by Suzanne McKenzie, the New York-based fashion and accessories brand uses sustainable materials and ethical production practices. Originally launched in 2012, ABLE MADE was created to support the Ucal McKenzie Breakaway Foundation.