Fashion and culture title NUTS has launched in the USA. Led by editor & creative director Richard Turley, NUTS shifts emphasis away from big names and industry teams, favoring the quieter side of image making and sourcing from far corners of rural and metropolitan places all over the world. The lookbook is not about renown—no movers/shakers, up-and-comers, cultural figureheads, cozying up to downtown personalities, etc.

NUTS is structured to value transparency, reacting to the ambiguous movement of money in the fashion world. All financial details, including production, event, and labour costs, will be shared to all collaborators, with the revenue used to continue the process and pay contributors.