Ann Ragan Kearns and Ellen Molina-Mulcahy are now representing Silvr, a new-to-market fashion AI app launching February 23. Ann Ragan of Odyssey PR will oversee all PR and media efforts while Ellen will be spearheading influencer and VIP relations.

Silvr lets you identify and shop outfits from TV shows, Social Media, Instagram and real life, instantly. See a jacket on-screen or in the wild, open the app, and Silvr finds it on the spot with direct links to purchase. It’s built specifically for fashion, so it understands details like silhouettes, textures, and styling, not just “blue sweater” that other visual search engines may produce as search results.