VAN ETTEN PR (USA) has been appointed to oversee communications efforts across the USA market for European denim house JEANERICA.

Founded in 2018 by long-term friends Jonas Clason and Lena Patriksson Keller with a commitment to sustainable and effortlessly premium denim.

Jeanerica offers a versatile selection that transcends seasons and fair manufacturing practices, by marrying specialised industrial innovation with small-scale local production. Ensuring a commitment to people and the planet while seamlessly blending timeless iconic Americana with European craftsmanship and culture.