Estée Lauder today announced Misty Copeland, principal ballerina at American Ballet Theatre, as the new global spokesmodel for the brand’s Modern Muse fragrance. Misty will front the new Modern Muse fragrance campaign across digital, TV, in-store and print, debuting August.

“When Estée Lauder launched the Modern Muse fragrance in 2013, we embraced the idea of women as muses, living life on their own terms, achieving great things and inspiring everyone around them,” said Stephane de La Faverie, Global Brand President, Estée Lauder. “Misty has challenged the status quo to achieve her dreams and inspired so many young women along the way. Misty will bring the fragrance concept to life through her unique story.”