Vegan razor and body care brand, Estrid has appointed PURPLE for UK media and influencer activity. As part of the integrated PR campaign, PURPLE will plan and execute the UK communications strategy, new product launches, events and collaborations. In 2024 the brand will open a second corporate headquarters in central London following significant growth in the UK market.

Available in the UK at Boots, Sainsburys and Estrid.com, the Estrid line-up also includes vegan body care products alongside other hair removal products such as precision razors and wax kits.