Essence PR Founder Samantha Grocutt has announced the launch of her beauty brand Curated Beauty London.

Curated Beauty London is a new beauty and wellness brand created by three female founders, Natalie Ingham, Ros Simmons and Sam Grocutt, with decades of experience behind the scenes from product development and PR to retail strategy and global leadership.

The brand is ingredient-led, results-driven, and refreshingly honest. Its mission is to cut through the noise and bring women high-performance products that work. No fluff, no overwhelm, just skincare, haircare, and wellness supplements that earn their place.

For more information, visit curatedbeauty.london.