PR In A Box is a new book and interactive website created by Simon Rayner-Langmead, founder of Essence Communications, and the brains behind campaigns for leading brands such such as Sony Music, Paramount Pictures, Lotus Cars, Gordon Ramsay, Marriott Hotels, and Malta Tourism Authority. PR In A Box aims to help teach entrepreneurs to: create public relations campaigns; increase customers and awareness of their business; understand what makes a good story for the media; talk to the press and secure press coverage; and develop their social media presence and making an impact online. In addition to the book, the interactive website will provide companies with their own unique communications strategy and company overview documents, tools, templates and everything they might need to get people talking about their business. PR In A Box also includes insights and tips from influential editors at publications such as The Times, GQ Magazine, Vanity Fair and the Guardian; as well as from brands such as NET-A-PORTER, Lakeland, Paramount Pictures and Jaguar Land Rover. PR In A Box is available from Amazon or directly from prinabox.co.uk. 

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PR In A Box in 'in-house PR'