Men's magazine Esquire has announced its relaunch in Vietnam under Sun Flower Media. Esquire Vietnam will explore not only style and grooming, but also culture, food, travel, design, sports, technology and personal development - explored through a distinctly Vietnamese lens. Formats will include in-depth reported features, sophisticated visual storytelling and thought-provoking sartorial advice across print, digital and social platforms.

Led by Editor-in-Chief Dan Q. Dao, the title will launch digitally in July 2025, with an official print debut in September 2025, featuring four issues annually.