Entries are now open for the Who What Wear's Next in Beauty Awards 2025. Future-facing formulas and trailblazing brands are at the heart of Who What Wear UK’s third annual Next in Beauty Awards.

The awards provide the opportunity for brands, big or small, to showcase and enter their products across categories, including makeup, hair, skincare, fragrance and body and nails.

The winners will be announced in October 2025 at an exclusive event, as well as through engaging content on site and social to our 2.4m audience.

The entry deadline is 26 June. For more information and to enter, visit whowhatwearevents.uk.