Entries are now open for the Good Housekeeping Institute’s Sleep Awards, returning for a fourth year to celebrate the products that truly support a better night’s sleep, from the latest tech to the cosiest bedding.

In Good Housekeeping’s recent sleep survey, 73% of readers said they consistently struggle with their sleep, and 48% aren’t getting the recommended 7-9 hours a night.

How products are tested

Winners will be chosen by an expert panel made up of Good Housekeeping’s homes and wellness editors and Good Housekeeping Institute experts. Each product will be reviewed against strict testing protocols in the lab and, where applicable, sent out to GH members to trial at home before they share detailed feedback.

Eligible categories

• Mattresses - Including children’s and cot mattresses
• Bedding - For example toppers, protectors, pillows, duvets, bedding sets and blankets
• Beds - For example bed frames, adjustable beds, kids’ beds, sofa beds and headboards
• Sleep environment - For example blackout curtains and blinds, humidifiers, air purifiers and sunrise alarms
• Sleep accessories - For example sleep teas, sleep supplements, earplugs, eye masks, sleep gadgets and wearable tech
• Temperature control - For example electric blankets, cooling pyjamas, cooling blankets, heated duvets and fans

Entry requirements

• Both new and hero products can be submitted. They must be available for consumers to buy through to April 2028, and available in the UK or able to be shipped affordably to the UK.
• There is a non-refundable submission fee of £250 (plus VAT, where applicable) for each product entered.
• A separate entry form is required for each product, although all submissions can be paid for together.
• Winners will have the option to purchase the official Good Housekeeping Institute Sleep Awards logo and the GHI Approved logo for marketing use.

Key dates

• Mattresses, bed frames, sofa beds and adjustable beds - Enter by Wednesday 18 November 2026
• All other categories - Enter by Thursday 31 December 2026
• Winners announced - Online at the end of May 2027 and in the July 2027 print issue

For any questions, email here.

For more information and to enter, visit goodhousekeepingawards.awardsplatform.com.