The Good Housekeeping Institute has announced the launch of the inaugural Believe in Beauty Awards Awards 2026.

The GHI beauty lab's goal is to highlight the best-performing skincare, haircare, make-up products and beauty gadgets on the market.

Eligible submissions for the 2026 GHI Beauty Awards include new products, and existing products with new formulations that launched or will launch between January 2025 and March 2026. They must be available for purchase by consumers through to January 2027 to be considered.

Categories:

• Skincare products for face and body
• Haircare and styling products
• Beauty electrical devices (e.g. hair stylers, LED face masks, microcurrent devices)
• Makeup and nail products
• Beauty tools (makeup brushes, facial rollers, scalp brushes)
• Oral care (teeth whitening kits, electric toothbrushes, water flossers)
• Beauty supplements (collagen supplements or hair growth supplements)

The entry deadline for the awards is 30 January 2026 and winners will be announced in May 2026. 

For more information and to enter the awards, visit goodhousekeeping.com.