Energy drink brand Relentless has appointed Kingdom Collective as its retained culture communications agency, to lead on the amplification of the brand’s ‘Without Limits’ platform. The appointment follows the brand’s work with Kingdom Collective in 2022, after a competitive pitch process for a PR & amplification partner to support Relentless Energy Drink’s second-year partnership with ambassador, Aitch. This first project saw Kingdom Collective conceive and launch The “Aitch-S2”, a summer-long initiative offering under-25s free rail travel to UK festivals, gigs and nightlife. The campaign, fronted by Mancunian rapper, Aitch, provided free train tickets to young people around the UK in a bid to ensure that rising transport costs did not derail young Brits’ plans to experience the best of music and culture.