Natasha Bird has been promoted from digital editor to executive editor (digital) at ELLE UK. Natasha will support editor-in-chief Farrah Storr and will work in close partnership with the soon-to-be executive editor on print, running the brand's digital operation, spanning website, video, social media channels, and overseeing the brand's integrated, multi-platform approach to content.  

Natasha has previously worked as a foreign correspondence from the Middle East at INS News. She has also worked at companies including Yahoo, Sky, NBC, Reuters, CNN, and BBC.