Date Posted: Monday 30th May 2022
ELLE magazine has announced its debut into the hospitality world with the launch of ELLE Hospitality, which comprises two new boutique concepts Maison ELLE and ELLE Hotel. The new venture marks a step in the brand’s lifestyle and experiences evolution, as it is the first of its kind from a global media group. Owned by French Lagardère Group, ELLE has its headquarters in Paris, where the first Maison ELLE is scheduled to open this fall.
The introduction of ELLE Hospitality aims to address their customers' desires with lifestyle-focused destinations and stylish accommodations, through the two new concepts, Maison ELLE and ELLE Hotel.
ELLE Hospitality celebrates women, design and craftsmanship, while conscientiously adapting to the environment and culture of each location where they are. ELLE’s venture into the hospitality industry will become a revival of their existing magazine experience. These hotels will play a strong role in immersing the guests into everything ELLE demonstrates throughout their iconic magazines.
ELLE Hospitality has carefully aligned itself with three real estate and hospitality group partners, who are leaders in their unique locations and also known for developing disruptive and innovative concepts in design, architecture and experiences. These include:
The first Maison ELLE - in partnership with Studio V, who will own and operate the hotel under the guidance of leading hotelier, Pascal Donat, President of French hospitality group, Valotel - is set to open in Paris, France in the fall of 2022 in the 17th district of Paris, near the Arc de Triomphe. It will have 25 guestrooms and suites and a spa. Future openings are planned in Paris, France and also across Europe and China. Maison ELLE, as a concept, aims to provide an accessible and convenient, home-from-home in the heart of its city, for the fashion-forward traveler who is eager to experience it authentically. It is positioned to be affordable for the consumer, who have the flexibility to enjoy anything from a weekend break, to live and work remotely for an extended stay.
The first ELLE Hotel in partnership with ACTUR, will open in the summer of 2023 in Jalisco, Mexico, where the convergence of an eco-conscious, luxury lifestyle community is currently under development. This thrilling project is coming to a pristine stretch of Mexico’s Pacific coast and is setting a new precedent for land development by making environmental protection and sustainability a top priority.
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