Hearst Magazines UK, the publisher of Cosmopolitan, Good Housekeeping, ELLE and Harper’s Bazaar, has made key senior digital appointments at ELLE. Natasha Bird has been appointed content editor of ELLE. Formerly editor-in-chief of Yahoo Style, Natasha has a wealth of online strategy and content experience, with prior roles including Head of Lifestyle for Yahoo UK and editor of XWHY Magazine. Natasha will help drive further digital innovation for the brand. ELLE has also appointed Bibby Sowray as digital news and features editor, who joins the team on 29 January. Bibby joins from The Telegraph where she was fashion news & features editor, primarily working on the Telegraph’s fashion website but also across the paper’s fashion pages and the Telegraph Magazine. Bibby started her career as junior editor of Vogue.com. Bibby will manage daily news content for ELLEUK.com.

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Natasha Bird in 'media contacts'