Former Head of Sustainability and Innovation at Selfridges, Ella Hopton, has launched fashion-swapping social network app Clique in partnership with former My Wardrobe HQ COO, Charlotte Fairbairn.

Clique reimagines how people engage with fashion by digitising the age-old tradition of borrowing clothes from friends and supercharging it with tech, trust, and community.

By connecting users through first- and second-degree relationships, Clique enables high-trust sharing, unlocking thousands of new outfit options through an existing network.

Currently focused on womenswear and bags, Clique is invite-only at launch, with plans for rapid category and market expansion.

Join the waitlist at cliquewithus.com for access.