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Date posted on DIARY directory: Tuesday 22nd July 2025
Former Head of Sustainability and Innovation at Selfridges, Ella Hopton, has launched fashion-swapping social network app Clique in partnership with former My Wardrobe HQ COO, Charlotte Fairbairn.
Clique reimagines how people engage with fashion by digitising the age-old tradition of borrowing clothes from friends and supercharging it with tech, trust, and community.
By connecting users through first- and second-degree relationships, Clique enables high-trust sharing, unlocking thousands of new outfit options through an existing network.
Currently focused on womenswear and bags, Clique is invite-only at launch, with plans for rapid category and market expansion.
Join the waitlist at cliquewithus.com for access.
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