DMG Media's fashion and beauty digital lifestyle platform, Eliza, has closed its website to offer a creator-led, social-first model.

Hannah Blake, Co-Founder & Managing Director of Eliza, comments: "Retiring our website felt like a radical decision, but as soon as we pivoted to a creator-led, social first model, we unlocked huge growth & revenue opportunities. People often worry about being too reliant on platforms they don't own, but that's really only a concern I hear from those within 'traditional' business. Today's modern creators see the massive opportunity that social provides to build a brand and community and turn that attention into £££. Social first doesn't mean social ONLY. It's a good place to start to grow quickly, and then it's about moving those audiences to other brand experiences across different platforms and ultimately becoming a brand that's bigger than the sum of your parts."