Date Posted: Wednesday 21st August 2024
e.l.f. Beauty has announced that it is joining forces with the Billie Jean King Cup by Gainbridge (BJKC), the women’s world cup of tennis, in a new multi-year global partnership. e.l.f. is the exclusive skin and cosmetic partner of the BJKC, the world’s largest annual international team competition in women’s sports, the finals of which will be held in Málaga, Spain, on 13-20 November 2024. In addition, e.l.f. will co-host the inaugural Power of Women’s Sports Summit on 20 November.