Good Salt has launched in the UK and appointed Nicki Petitt PR to manage its UK public relations and media launch.

Introducing the world’s first Mode Hydration™ system, Good Salt is challenging the one-size-fits-all approach that has long dominated electrolytes. The brand combines electrolytes with targeted functional ingredients, recognising that the body and mind demand different support throughout the day.

The launch range features three distinct, stackable blends, MOVE, FOCUS and CHILL, each designed to support different moments of physical and mental demand. By layering electrolytes with functional ingredients, Good Salt allows consumers to tailor their hydration to how they’re moving, thinking or recovering in that moment.

Available in six natural flavours, the range offers a more flexible and intuitive approach to hydration, built for modern, fast-changing routines.