Date Posted: Tuesday 23rd February 2021
weDo, the new eco-ethical, vegan and cruelty-free brand from the Wella Company is sponsoring Fearne Cotton’s Happy Place Podcast. As a leading broadcaster, author, podcaster, mum, and advocate of healthy and sustainable living, Fearne’s personal lifestyle vision compliments weDo’s brand ethos - helping people transition to a happier and more sustainable lifestyle, for a more beautiful self and a more beautiful planet.
The weDo line-up offers 17 products, including 4 multi-purpose hybrid products for hair and body. The No Plastic Shampoo is the brand’s sustainable champion and a firm favourite of Fearne’s, “My haircare routine is quite low key. My family and I love using the No Plastic Shampoo Bar.”
The No Plastic Shampoo Bar is made from 95% natural origin ingredients and lasts for up to 80 washes. Containing no plastic and using less water, with a minimalist formula containing no sulphates, silicones or artificial dyes, its’ outer packaging is made from 100% recycled materials and is 100% recyclable.
Commenting on the partnership, Fearne said: "I’m so excited to be working with weDo - it’s really important to me in my regular everyday life that I use products that are vegan, ethical and sustainable and weDo ticks all those boxes. I’m also a firm believer that small changes can make a big difference and weDo/ is encouraging us all to make more environmentally conscious decisions when making beauty purchases; by looking at the product ingredients, packaging and certifications."
The DIARY directory platform provides fashion, beauty and lifestyle industry news, interviews, dates, vacancies and contacts. Our huge database of contacts includes thousands of digital influencers, media titles (UK and overseas) and their editorial teams, freelance journalists and creatives, PRs and brands and representative agencies. Live and sortable social media stats for entries allow comparative analysis and insight within filtered sections, plus additional engagement metrics for industryINFLUENCERS.
Get in touch to discover how DIARY directory membership would benefit you.