eBay has released the eBay Watchlist, a trend report revealing how fashion is being reshaped by the resale market.

Curated with input from stylist Harry Lambert and trend forecaster Brie Welch, the SS26 edition of the eBay Watchlist explores the pieces and shifts defining the season - from asymmetric tailoring to maximalist decoration.

The most-purchased luxury brands globally (Q1 2026):

• Louis Vuitton
• Gucci
• Burberry
• Chanel
• Prada
• Dior

Q1 2026's fastest-growing listings:

• Brioni (59x)
• Rhude (43x)
• Steve Madden (23x)
• Birkenstock (11x)
• Damson Madder (10x)
• Polène (6x)
• Blancpain (5x)
• Tommy Hilfiger (3x)
• Marine Serre (3x)
• Borsalino (3x)

Brands with the highest average sales price growth:

• Rodarte (+721%)
• Raf Simons (+384%)
• Aupen (+317%)
• Blumarine (+298%)
• Andre Laug (+200%)
• Timex (+170%)
• Jude Shoes (+145%)
• Maria Lucia Hohan (+144%)
• Zenith (+141%)
• Eckhaus Latta (+126%)

Trends:

Colour interruption

• Clashing tones and retro palettes create a sense of visual energy that feels deliberately spontaneous.
• Athletic references and side-striping introduce graphic contrast and kinetic colour blocking - striped track pants are up 75%.
• Expressive, personality-driven pieces from cult streetwear to boldly patterned accessories are bringing colour and individuality into everyday wardrobes.
• Aqua is being searched more than 65 times per minute globally on eBay in Q1 2026.

Slightly unsettled

• Timeless staples worn with a subtle sense of disruption - styled looser and broken-in to feel more personal than polished.
• Hybrid and unexpected sneaker styles lean slightly unconventional, grounding classic looks with athletic irreverence.
• Searches for asymmetry are up 34%, with intentionally skewed tailoring mixed with classic shirting driving the trend.
• Standout search growth includes the Puma Speedcat Ballet (+382%) and Wales Bonner Samba (+189%).

Weightless drama

• Sheer layers and kinetic textures bring movement to the forefront - drama comes from lightness this season.
• Delicate trims and tactile details add movement and subtle drama, with lace searched 250 times per minute globally in Q1 2026.
• Scarf halter tops are up 97%, while the Dior Bow bag is up 99% in searches.
• Silk organza, feathers, and soft frills keep the look fluid and romantic.

Drenched in disruption

• From novelty prints to metallic finishes, fashion is embracing decoration as a primary language - layered, expressive, and unapologetically bold.
• Playful details and repeat patterns transform garments into expressive statements, with shearling trim up 132% and polka dots up 23%.
• Gold is searched 615 times per minute globally on eBay in Q1 2026.
• Gem Dior watch searches are up 85%, grounding maximalist dressing in heirloom appeal.

Quiet confidence

• From exaggerated blazers to rounded outerwear, this is structure in flux - garments feel lived-in rather than engineered.
• Handbags balance structure with ease, with the Chanel Executive tote up 762% and Bottega Veneta up 196% in searches.
• Accessories echo softened architecture through curved edges and heritage headwear - baker boy cap searches up 25%.
• Levi's 501 jeans are up 29% and The Row loafers are up 89%, underlining the nostalgic yet modern direction of the trend.

For the full report, visit ebay.com.