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eBay Watchlist report unveils top fashion brands and trends

Date posted on DIARY directory: Wednesday 19th November 2025

eBay Watchlist report unveils top fashion brands and trends

eBay has released the eBay Watchlist, a new trend report revealing how fashion is being reshaped by the resale market.

As this edition of the eBay Watchlist trend report closes out 2025, the platform revisits defining shifts and the pieces that will shape wardrobes and conversations in 2026.

The most-listed and most-purchased luxury brands globally:

  • Louis Vuitton
  • Gucci
  • Prada
  • Burberry
  • Armani
  • Dior

2025’s fastest risers:

  • KidSuper
  • Fear of God
  • Longchamp
  • DÔEN
  • Cactus Plant Flea Market
  • RHUDE
  • Birkenstock
  • Chrome Hearts
  • Miu Miu
  • Amiri

Brands with the highest average sales price growth:

  • LUAR
  • Hereu
  • Gimaguas
  • Bob Mackie
  • Martine Rose
  • Simone Rocha
  • Jacquemus
  • Alaïa
  • Maison Margiela
  • Balenciaga

Trends:

Cosy luxury

  • Shoppers have spoken: comfort can be glamorous when soft textures meet refined detail.
  • Cosy textures get an upgrade with unexpected detail, transforming loungewear-inspired pieces into street-ready statements.
  • Comfortable looks with a bit of flair to extend beyond the home.

Vintage volume

  • Classic curves return, with full pants and tea-length skirts bringing mid-century volume back into focus.
  • Playful details take shape through balloon sleeves, puff shoulders, and voluminous skirts that echo retro drama.
  • Retro rounded silhouettes and accessories awaken nostalgia.
  • Balloon pants are up 57%, and gemstone brooches, 10%.

High shine

  • Rhinestones and metallics are topping off 2025 wardrobes as the season’s ultimate statement-makers.
  • Shimmering footwear and bold crystal details elevate everyday style into spectacle.

Loud layers

  • Outerwear is the statement, with vivid colours and bold silhouettes transforming coats into centrepieces.
  • Trenches and capes evolve with dramatic proportions, from cropped lengths to sweeping floor-grazing styles.
  • Colour and texture take the spotlight, and modern minimalism redefines seasonal layering.
  • Embellished slippers are up 98%, and statement jackets, 31%.

Jewel tones & touches

  • Gem-inspired hues and bold accessories add warmth and a touch of luxury to winter.
  • Shoppers are turning to deep greens, blues, and reds for their timeless richness and modern versatility.
  • Global searches for ruby, sapphire, and amethyst surge.

For the full report, visit ebay.com.


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eBay Watchlist report unveils top fashion brands and trends
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