eBay has launched eBay Live, a dedicated shopping platform that gives people a new way to browse and buy products in a live, interactive environment. The new beta technology combines entertainment with instant purchasing on one of the world’s largest marketplaces. The first series will offer a curated selection of highly-coveted and rare trading cards from top eBay seller Bleecker Trading and will be hosted by trading card enthusiast DJ Skee.

The events invite shoppers to engage with products as if they’re in a traditional offline shop, beginning on 22 June. Jess Mineo of Bleecker Trading will showcase iconic collectables, including a 1995 Topps Finest Michael Jordan M1 Red Bordered Refractor PSA 9 MINT and a 1998 Kobe Bryant Skybox That’s Jam PSA 10. Accessible on the eBay app and at ebay.com/eBayLive, enthusiasts will be able to interact with both DJ Skee and Bleecker Trading directly in the chat and through reaction buttons, bringing a higher level of entertainment to shopping – with the option to purchase any of the cards directly from the live stream.