Belle PR has been appointed to handle the press and publicity for Dum Dum Doughnuts. With east London-based outlets in Brick Lane, BOXPARK, Old Street and Westfield Stratford, the brand is also the only doughnut brand in Harrods and will be opening its first international outlet in Dubai by the end of the year, with another nine UEA stores planned over the next five years. Founded by Paul Hurley, Dum Dum Doughnuts specialise in artisan baked doughnut/croissant products, made with only natural ingredients. Doughnuts are baked rather than fried and are available in a number of flavour varieties, including Crême Brûlée, Toffee Apple, Almond Cream & Pistachio and the ‘Zebra’, containing chocolate buttercream and ganache.  

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Dum Dum Doughnuts in 'food & drink products'