Fashion styling mobile game DREST has announced the appointment of Alex Holder as VP of Brand Partnerships.

Alex will work closely with DREST's Founder and Co-CEO Lucy Yeomans to drive the global commercial strategy in order to attract additional revenue streams as the business scales, and will be supported by DREST’s Global Brand Partnerships Consultant Tess Macleod Smith.

Alex joins DREST from data and insights platform GEEIQ where he most recently served as Commercial Director. Prior to that, Alex spent a number of years at The Business of Fashion.

Alex joins the organisation at a pivotal moment, following the app’s relaunch this past November.