The winners of the Drapers Digital Awards 2016 have been announced during a black-tie awards ceremony at the Grosvenor Hotel on Park Lane in London. Celebrating the wealth of talent, innovation and ecommerce achievements made within the fashion retailing sector this year, winners included: Best Tech Start-Up - ReChannel Best Customer Experience - John Lewis, Smartphone Apps - Digital Loyalty Cards & Receipts Best Use of Social Media - Shop Direct, Very.co.uk 2015 Facebook Campaign Best Multichannel Retailer - Under £25m Turnover - Wolf & Badger Best Multichannel Retailer - £25m-£200m Turnover - Childrensalon Best Pure-play Etailer - Under £50m Turnover - SECRETSALES.com Best Digital Campaign - N Brown Group Best Use of Mobile/Best App - John Lewis Best Digital Team - Shop Direct Best Use of Innovation - Bravissimo, Launch of Video Chat Best Use of Content - New Look Best Multichannel Retailer - Over £200m Turnover - John Lewis Best Pure-play Etailer - Over £50m Turnover - Missguided Best Digital Leader - Jonathan Wall, group ecommerce director, Shop Direct Consumer Choice Award - Amazon Overall Award for Excellence - John Lewis 

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